I am mum to Ida, my little four year old warrior. Ida is the inspiration behind Minimaud. Practical design along with comfort and quality fabric are of the utmost importance to me.
Having a super active little girl made me question the comfort and practicality of children's clothing. Ida should be free to express herself through play; to climb and hang from trees and climbing frames so this became a mission for me to find brands that care and are conscious of this; brands that celebrate both girls and boys but where the design is more gender neutral.
At Minimaud, we carry a carefully selected collection of independent designers who are breaking new ground in choosing to make their products with an ethical and social conscience. Each brand has their own individual approach, combining great design, quality, comfort and practicality to meet our little ones needs.
social consciousness and fabulous design is what I want to bring to you under one roof, in the comfort of your own home!
Enjoy your little forage, we hope to have you back as regular customers!